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Frances brassington s most popular book is principles of marketing. Principles of marketing by clark, fred emerson, 1890publication date c1922 topics marketing publisher new york, the macmillan company collection cdl. Brassington and pettitts principles of marketing has proven to be hugely popular with firsttime marketing students leading them painlessly through their course from basic principles such as what product should i market. This makes the book more live than just a paper book. It is however not up to date with regard to how marketing is now.
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